Overview

• Salary

  7,000 SGD ~ 10,000 SGD

• Industry

  Publishing/Printing/Advertising/Broadcasting

• Job Description

  Our client is a leading digital entertainment company specialising in trading card games and mobile games across Asia. They are seeking a Senior Manager, Card Game Business to work closely with the Managing Director and lead the growth and development of the company's trading card game business across the region.
  
  The role will be responsible for business and sales strategy, channel development, authorised retailer management, player and community engagement, events and tournaments, and overall business performance across Asia.
  
  【Responsibilities】
  
  1. Business Management
  
  - Develop and execute business plans and growth strategies for the trading card game business.
  - Manage the overall profit and loss (P&L) performance of the business.
  - Monitor sales performance, key performance indicators, and overall business results.
  - Collaborate closely with the Card Game production team at the company's headquarters.
  - Provide regular business updates, market insights, analysis, and recommendations to senior management.
  - Identify business opportunities and develop initiatives to drive sustainable growth across the region.
  
  2. Sales & Channel Development
  
  - Develop and implement regional sales plans and commercial strategies.
  - Prepare demand forecasts and product allocation proposals based on sales performance and market demand.
  - Manage relationships with sales agents, distributors, and other channel partners.
  - Develop and implement strategies to strengthen the authorised retailer network.
  - Identify opportunities to expand and optimise regional sales and distribution channels.
  - Monitor market developments, competitor activities, and channel performance to support commercial decision-making.
  
  3. Player Experience & Engagement
  
  - Develop strategies and initiatives to enhance player experience, engagement, and retention.
  - Utilise loyalty programmes and related initiatives to strengthen customer engagement.
  - Plan and manage loyalty-related campaigns and activities.
  - Promote initiatives that integrate official card game products with relevant digital services.
  - Analyse player behaviour, market trends, and customer insights to identify opportunities for business growth.
  
  4. Community & Event Development
  
  - Develop initiatives to engage and support authorised retailers and player communities.
  - Plan and manage community events and player engagement activities.
  - Develop and oversee trading card game tournaments and related activities across the region.
  - Develop and manage partnerships with relevant content creators, influencers, and key opinion leaders (KOLs).
  - Utilise relevant community platforms and engagement channels to strengthen player engagement and brand loyalty.