职业类别
Researcher, Other (Retail), Business/Corporate Planning, Advertisement/Promotion, Consultant (Other)
工作内容
Our client is a leading retail company in Asia, specializing in health products. They are seeking a data-driven and customer-centric CRM Executive (Retail Loyalty & FMCG – Singapore Market) to support the development and execution of membership and loyalty campaigns for the Singapore retail market. This role will focus on driving member acquisition, engagement, retention, and reactivation through targeted CRM strategies and marketing automation initiatives.【 Responsibilities 】- Assist in developing, executing, and optimising membership-related campaigns and automations to achieve CRM KPIs (e.g. acquisition, retention, repeat purchases, reactivation).- Strategically curate and deliver engaging, channel-appropriate content across EDM, SMS, and other CRM channels.- Manage campaign segmentation and support end-to-end campaign execution, including requirement gathering, data extraction, deployment, communications, and performance tracking.- Track, measure, and report campaign performance; design and conduct A/B testing (e.g. subject lines, SMS copy, send timing, frequency) to improve results.- Provide timely analysis and actionable insights to enhance CRM effectiveness.- Collaborate closely with company stakeholders to maximise CRM platform capabilities and enhance personalised, dynamic customer communications.- Work cross-functionally with internal departments to resolve membership-related feedback and complaints.- Support ad-hoc CRM initiatives and projects as assigned.
福利制度
【 What you will receive 】
- AWS: Payable in December
- Variable Bonus (Depending on Company and Individual performance, average 1-2 months, payable in January)
- Annual Leave: 16 days (up to a maximum of 18 days)
- Medical Leave: 14 days
- Medical Benefits and Insurance
- Staff discount on the company's and partner's products
- Hybrid Working Arrangement