Overview

• Salary

  3,100 SGD ~ 4,500 SGD

• Industry

  Food & Beverage Services

• Job Description

  Our client, a renowned Japanese restaurant. They are currently looking for a PR & Marketing Executive / Senior Executive (F&B) to join their organization.
  
  The PR & Marketing Executive/Senior Executive will be responsible for planning and executing comprehensive marketing strategies, managing digital platforms, and overseeing social media engagement to drive brand awareness and customer retention. Additionally, the role involves monitoring market trends, analyzing campaign performance metrics to optimize ROI, and providing essential administrative support to ensure the seamless execution of brand initiatives and marketing operations.
  
  【 Responsibilities 】
  1. Marketing Strategy & Campaign Management
  - Plan, coordinate, and execute marketing campaigns, promotions, and branding initiatives.
  - Support the development of marketing ideas to increase brand awareness, customer engagement, and store traffic.
  - Monitor market trends, competitor activities, and consumer preferences to identify marketing opportunities.
  - Track campaign performance and provide recommendations to improve effectiveness.
  
  2. Digital Marketing & Social Media
  - Manage the brand's website, mobile application, search engine optimisation (SEO) and other digital marketing activities.
  - Monitor, analyse and report on digital marketing performance, campaign results, redemption rates and other relevant metrics.
  - Manage social media platforms and actively engage with online audiences to build brand awareness and community engagement.
  - Support CRM initiatives and analyse customer and campaign data to improve marketing effectiveness.
  
  3. Creative Content & Production
  - Design and develop point-of-sale materials (POSM), social media content and other marketing collateral.
  - Coordinate photoshoots and video shoots, including planning, scheduling and production arrangements.
  - Write, edit and proofread marketing content to ensure accuracy, consistency and alignment with brand guidelines.
  
  4. Public Relations, Events & Partnerships
  - Liaise with shopping malls, media representatives, external partners and vendors on promotions, advertising opportunities and editorial features.
  - Coordinate with internal stakeholders and external parties to support events, marketing campaigns and promotional activities.
  - Assist in influencer analysis, media monitoring and evaluation of campaign performance.
  
  5. Administrative & Other Duties
  - Provide administrative and operational support for marketing activities, including meeting coordination, claims submissions, and POSM logistics.
  - Undertake other marketing initiatives and ad hoc duties as assigned.