概述

• 薪资

  4,000 SGD ~ 5,300 SGD

• 工作行业

  Consulting, Other

• 工作内容

  Our client is a global market technology company specializing in creative testing and consumer insights. They are currently looking for a Junior Market Research Analyst to support their growing APAC business.
  
  【Responsibilities】
  - Support quantitative and qualitative market research projects across the APAC region
  - Understand client business objectives and research requirements through discussions with internal and external stakeholders
  - Assist in designing and executing research methodologies to deliver high-quality insights
  - Design and manage consumer surveys based on research objectives and market knowledge
  - Conduct quantitative analysis using statistical techniques (e.g. segmentation, cluster analysis)
  - Analyse consumer behaviour, attitudes, preferences, and brand sentiment using survey data and social listening tools
  - Utilize Generative AI tools appropriately to summarize qualitative responses and assist with sentiment analysis
  - Coordinate respondent recruitment and monitor data quality to ensure reliable research outcomes
  - Analyse research findings and generate actionable business insights
  - Prepare client reports and presentation materials
  - Support continuous improvement of research methodologies and internal processes