概要

• 給与

  3,500 SGD ~ 4,800 SGD

• 業界

  Manufacturing(Other)

• 仕事内容

  Our Client is a leading Japanese technology company with a long-standing heritage in imaging and optical technologies. They are currently looking for a Digital Marketing Senior Executive to support their International Marketing, Imaging function, with a regional scope covering Singapore and subsidiaries.
  
  This is a regional digital marketing role with strong ownership, covering website strategy, digital campaigns, SEO/AEO/GEO, CRM, data analytics and AI adoption. The successful candidate will play an important role in strengthening Nikon's digital customer journey and supporting subsidiaries across Asia with data-driven marketing strategies.
  
  Reporting: Digital Marketing Manager
  
  【Responsibilities】
  1. Digital Marketing & Website Management
  - Own and manage website strategy, content, functionality and user experience for Asia and subsidiaries.
  - Lead regional website projects for new product launches, from development and content creation to execution and performance measurement.
  - Plan, execute and optimise digital marketing campaigns across relevant digital channels.
  - Coordinate integrated website and social media campaigns with the Marketing Communications team and external digital partners.
  - Support social media content planning and execution for regional platforms when required.
  
  2. SEO / AEO / GEO Strategy
  - Support and implement regional SEO, AEO and GEO strategies to strengthen company's online visibility.
  - Drive content creation and optimisation based on search and AI-driven visibility requirements.
  - Identify opportunities to improve organic search performance and adapt digital strategies to evolving AI search behaviour.
  
  3. Data Analytics, BI & AI
  - Analyse digital marketing performance and customer data to identify actionable insights and business opportunities.
  - Generate regular reports using GA4, LiveChat and other digital marketing platforms.
  - Design and maintain Power BI dashboards to translate complex marketing data into clear business insights for management and regional subsidiaries.
  - Identify and implement generative AI solutions to improve content creation, campaign planning, reporting and marketing efficiency.
  - Manage and optimise company's AI virtual assistant and support regional teams in leveraging insights for future marketing initiatives.
  - Ensure digital marketing activities comply with relevant data privacy policies and regulations.
  
  4. CRM & Customer Personalisation
  - Support the planning and execution of email marketing campaigns and customer lifecycle journeys.
  - Analyse customer purchase behaviour, including Customer Lifetime Value (CLV), customer growth opportunities and segmentation.
  - Develop and maintain customer mailing lists and databases in collaboration with the Business Technology and Support Department.
  - Evaluate and recommend new CRM tools and capabilities to enhance customer experience and data-driven marketing.
  
  5. Budget & Stakeholder Management
  - Manage A&P marketing expenses and ensure activities remain within approved budgets.
  - Maintain accurate records of POs, invoices and marketing-related expenses.
  - Work closely with regional subsidiaries, internal stakeholders and external partners to ensure smooth project execution.
  - Undertake other projects and responsibilities assigned by management.