概要

• 給与

  6,000 SGD ~ 8,000 SGD

• 業界

  Manufacturing(Machinery)

• 仕事内容

  Our Client is a Japanese Manufacturer and they are looking for a Digital Marketing Assistant Manager/ Manager, both a strategic thinker and an effective implementer, capable of leading a team through uncharted territory with a clear vision for operational enhancements and digital excellence.
  
  You will be responsible for playing a pivotal role in shaping the company's digital marketing efforts. The individual will be expected to bring a wealth of experience, analytical skills, and adaptability to drive innovation and adapt to evolving online trends. Flexibility and open-mindedness are key, as the role requires a proactive approach to exploring new strategies and technologies outside of traditional comfort zones.
  
  You will be reporting to the Deputy General Manager (Digital Marketing Dept)
  You will lead 3 of the members of the same team.
  
  【 What you will be doing 】
  <Website Management>
  - Work with Japan HQ to plan, and execute new enhancements and maintenance for regional website in 10 sales offices.
  - Generate data-driven insights and develop action plans using GA for improvement of customer journey.
  - Undertake SEO initiatives together with product managers and regional sales offices to optimize the website.
  - Work with the agency to analyze maintenance & system bottlenecks and propose improvements for system requirements or automation of workflows to Japan HQ to reduce the maintenance workload and improve page speed.
  
  <Loyalty marketing>
  - Work closely with local market E-commerce teams to oversee and analyze online performance metrics / KPI, identify trends and implement strong & relevant action plans to optimize sales, conversion rate and customer retention.
  - Provide leadership and guidance to the country's e-Commerce teams in functions.
  
  <Media planning>
  - Work collaboratively with the regional sales offices to ensure their digital marketing plans are developed with a keen understanding of media and audience performance and insights. Review post-campaign results, analyse the effect the digital plans have on onsite metrics (traffic, bounce rates, conversion rates etc.), and work with them to make adjustments and improve for future campaigns.
  - Work with sales offices to test the market on new digital platforms to ensure that we fully maximise opportunities present in the market.