Overview

• Salary

  7,500 SGD ~ 9,000 SGD

• Industry

  Other

• Job Description

  Our client is a global market technology company specializing in consumer insights, market research, and advertising effectiveness. They partner with leading international brands to deliver data-driven insights that support creative development, brand strategy, and marketing optimization. They are looking for a Research Manager
  
  【Responsibilities】
  - Meet with clients and internal stakeholders to understand research needs and commission structured research projects.
  - Manage the execution of research projects and the creation of high-quality outputs in line with the agreed client brief.
  - Facilitate the appropriate use of AI tools and human resources to maximize speed without compromising quality.
  - Identify and apply appropriate internal tools and techniques to conduct robust advertising research and supporting analysis.
  - Conduct both quantitative and qualitative research, including designing experiments to isolate and measure target variables.
  - Write and commission surveys, and assess survey respondent data to ensure a robust and representative sample aligned with client needs.
  - Apply statistical techniques, including cluster analysis and LLM-driven text analysis, to identify patterns and performance insights.
  - Conduct consumer sentiment and trend analysis for brands and campaigns using strategic analysis frameworks, social insight tools, and LLMs.
  - Combine multiple data points into cohesive and impactful stories, identifying the hierarchy, associations, and strength of findings in relation to the client brief.
  - Build strong relationships with key clients and internal stakeholders through responsive and effective delivery communication.
  - Provide reports and recommendations that go beyond individual studies by drawing on marketing theory, competitor analysis, and historical research.
  - Support business growth by developing materials and participating in pitches.
  - Contribute to company culture through knowledge sharing, training, mentoring, and celebrating the success of others.