Overview

• Salary

  6,000 SGD ~ 10,000 SGD

• Industry

  Publishing/Printing/Advertising/Broadcasting, Other

• Job Description

  Our client is a fast-growing Japanese digital marketing company specializing in organic, vertical, short-form UGC-style videos for branding and PR. They are currently seeking a General Manager (Japanese speaking) to lead the launch and operations of their new Singapore entity.
  
  This role reports directly to the CEO.
  
  【Responsibilities】
  
  1) Business Setup & Operations
  - Manage the establishment of the Singapore entity, including company registration and coordination with legal, accounting, and tax firms
  - Support recruitment efforts by liaising with recruitment platforms and hiring local staff
  - Set up the operational infrastructure (office space, internal tools, and workflows)
  - Oversee general administrative functions such as basic finance, reporting, and internal communications
  - Maintain close communication and alignment with the Japan HQ
  
  2) Marketing & Ad Operations
  - Supervise the planning, production, and advertising operations of short-form social media videos (TikTok, Instagram, YouTube)
  - Develop and execute marketing strategies, define KPIs, and implement PDCA cycles
  - Manage client relations including proposal presentations, project coordination, and performance reporting
  - Build and lead local creative teams and external production partners
  - Conduct market research and competitive analysis to localize services for the Singapore market
  - Propose and drive new initiatives aligned with local business opportunities
  
  3) Business Development & Sales
  - Lead direct sales efforts targeting both Singaporean and Japanese companies (approximately 90% of new clients)