Are you exploring a career in e-commerce? Even though brick-and-mortar retail is making a comeback after the Covid-19 pandemic, online shopping has been entrenched as an established norm.

The Sync South-east Asia study—which was conducted in June 2022—found that around 97 per cent of Singapore's population aged 15 and above are tech-savvy digital consumers. Digital literacy aside, Singaporean consumers have relatively high disposable incomes compared to their counterparts in other Southeast Asian countries.

Therefore, the future is extremely promising, with the e-commerce market size in Singapore projected to reach US$14 billion (S$19.6 billion) by 2027. It’s little wonder that E-commerce Specialists with digital skills are highly sought after by businesses! Major e-commerce companies you can work for include Amazon, Lazada, Shopee, and Ezbuy. If you’re interested to be an E-commerce Specialist, find out more regarding the role below:

What does an E-commerce Specialist do?

An E-commerce Specialist’s role is to successfully drive e-commerce growth—simply put, to scale the online business at speed. As an E-commerce Specialist, you are responsible for managing and optimising all aspects of your company’s e-commerce sales.

You will have to carefully analyse consumer behaviour in order to attract new customers and retain existing ones. After you have gathered the relevant insights, you will then provide recommendations on how to elevate your company’s omnichannel customer experience to the next level.

Other key responsibilities include:

• Researching new market trends and business opportunities in Singapore
• Implementing e-commerce strategies as well as seasonal campaigns
• Monitoring product sales trends via data analytics
• Coordinating with cross-functional teams on execution of marketing activities
• Developing service operations
• Building solid partnerships with external marketplaces to maximise sales.
   

What Skills and Qualifications do you need to be an E-commerce Specialist?

If you want to be an E-commerce Specialist, you will minimally need a Diploma in Business Management—though a Bachelor of Business Administration (BBA) is highly recommended. At your university or polytechnic, you should take several modules relating to e-commerce and digital marketing. Here are several other technical skills you may require:

• Familiarity with leading e-commerce website builders such as Shopify
• Proficiency in business intelligence tools like Microsoft PowerBI or Tableau.

Beyond these technical skills, you will need to possess strong analytical skills. Reviewing and interpreting information is an essential component of your role—learn to tell a compelling story with data! Lifetime value of a customer (LTV) and Shopping Cart Abandonment Rate (CAR) are just two examples of key metrics you will be analysing.

Furthermore, excellent communication skills will come in handy at work. It will enable you to not only articulate your proposed strategies effectively but also handle interpersonal conflicts with grace.

What is the Salary Range of an E-commerce Specialist?

The average annual base salary of an E-commerce Specialist in Singapore is S$84,654. You can expect to earn around S$60,000 every year in an entry-level position. If you have over 8 years of experience, you can potentially earn up to S$105,383 as a Senior E-commerce Specialist.

Due to the meteoric rise of online shopping, the salary potential for E-commerce Specialists is estimated to increase by 18% over the next 5 years. Join the e-commerce revolution today!

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