Navigating the Future of Work

ManagementMarch 01, 2024 09:00

In a dynamic collaboration, Reeracoen, a prominent provider of human resource services in Asia, teamed up with Rakuten Insight Global to conduct an illuminating survey on the "Future of Work." 

This comprehensive study, featuring insights from 304 participants spanning various industries and generations, sheds light on the evolving landscape of employment in Singapore. Notably, the survey's findings have garnered attention from notable media outlets like Yahoo Finance, highlighting its significance in understanding the pulse of the workforce in today's rapidly changing world.

The survey paints a vivid picture of the collective sentiments towards Automation, Artificial Remote work, and the Gig economy among Singapore's workforce. One of the standout revelations is the overarching concern across generations regarding the impact of automation on jobs, emphasising the critical need for continuous upskilling to stay competitive amidst technological advancements. Interestingly, there's a discernible generational divide, with younger participants showing a stronger preference for remote work, while older generations are more focused on adapting to technological shifts within the workplace.

A common ground emerges with the widespread acceptance of hybrid work models, signifying a potential paradigm shift in office dynamics. Nearly half of the respondents from all age groups foresee hybrid work arrangements becoming the new normal. However, opinions diverge on the future of virtual teams and leadership styles, with younger workers foreseeing a move towards decentralised, empathetic leadership to accommodate flexible work setups.

Mr Kenji Naito, Group CEO of Reeracoen Group, stresses the importance of organisational agility and adaptability in response to these emerging trends, stating, "The insights underscore the workplace shifts occurring and the need for organisations to embrace agility, innovation, and inclusivity to thrive." He underscores the critical role of continuous learning in enabling individuals and companies to remain relevant in an increasingly technology-driven market.

Key Survey Findings:

  • Younger participants prioritise remote work, while older respondents are more concerned with technological impacts.
  • Both groups acknowledge the risk of job elimination due to automation, emphasising the need for upskilling.
  • Technical skills are deemed essential for future job markets, with continuous learning recognised as invaluable across all demographics.
  • Views on work-life balance and leadership styles vary across generations, with younger workers expecting more empathetic leadership and older workers predicting changes in leadership relevance.

In conclusion, Reeracoen's survey offers invaluable insights for organisations navigating the complexities of the future of work. By leveraging these findings, employers can tailor their strategies to enhance remote working capabilities, foster a culture of continuous learning, promote diversity, and prioritise employee well-being. Embracing these evolving expectations is pivotal in fostering a resilient and competitive workforce capable of thriving in the digital age.

Reeracoen remains steadfast in its commitment to guiding partners and clients through these transformative times, offering strategic talent and workforce solutions informed by comprehensive research and industry expertise. Together, we can navigate the future of work with confidence and adaptability, ensuring success in the ever-changing landscape of employment.


About Reeracoen Singapore Pte Ltd 

Reeracoen Singapore Pte Ltd is one of Singapore’s leading recruitment agencies. With our extensive networks, we effectively source and match high-calibre candidates to our partners. Our clients enjoy peace of mind knowing that as part of the Neo-career group, Reeracoen is committed to delivering the same Japanese professionalism and service quality across our ten offices in 6 Asian countries. For more information, visit and follow us on social media.
About Rakuten Insight Global, Inc. 

Rakuten Insight Global, Inc. (“Rakuten Insight”) is a wholly-owned online market research subsidiary of Rakuten Group, Inc., a global leader in internet services, headquartered in Tokyo. Rakuten Insight was established in 1997 as AIP Corporation and became part of the Rakuten Group in 2014. Rakuten Insight possesses a research panel focusing on 12 major Asian markets & the US and a panel network covering 60 countries and regions. With offices in 11 countries and regions, Rakuten Insight provides market research for over 500 leading companies around the world. Rakuten Insight Singapore serves as an off-shore market research hub to drive business development and provide multi-lingual and multi-functional operational support for clients based across Southeast Asia. For more information, visit and follow us on social media.


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