Overview

• Salary

  3,500 SGD ~ 4,500 SGD

• Industry

  Retail

• Job Description

  Our client is one of the biggest sport brands. They are looking for a Product Marketing Executive who can understand the footwear trends in the regional markets, to drive awareness and demand for the brand and achieve its business goals.
  
  Reporting to Product Marketing Manager
  
  【 What you will be doing 】
  - Understand product strategies and consumer needs to develop ATL and BTL strategies for the Company's Regional Product Marketing objectives.
  - Strong understanding of current online/ offline marketing concepts, strategies, and best practices.
  - Develop innovative marketing programs that will drive demand by working closely with Sales and Marketing team members locally, regionally, and internationally focusing on key activities and budgets that will support and retain existing customers (leading to higher product order generation), as well as the acquisition of new customers.
  - Review sales performance and monitor the different product outcomes with the Sales team. Identify key aspects of their performance and how the products can be improved.